What we do

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Fractional Commercial Leadership for Manufacturing Businesses

Director and VP-level leadership focused on revenue ownership, strategic accounts, and go-to-market execution.

Schedule a 30-minute strategy call

Embedded Commercial Leadership, Not Advisory Support

Kero Products operates inside manufacturing and product-driven organizations to own revenue outcomes, not advise on them.

Engagements are structured around:

Revenue performance
Strategic account leadership
Channel execution
Go-to-market delivery

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Fractional Director / VP Commercial Leadership

Operate at the Director and VP level with full accountability for revenue performance and execution.

Focus Areas:

Revenue strategy and forecasting
Strategic account development
Channel performance and structure
Sales leadership and team alignment
Pipeline discipline and CRM visibility

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Channel & Dealer Network Development

Build and optimize revenue-producing channel structures across dealer, distributor, and specification environments.

Focus Areas:

Market entry and territory structure
Dealer and rep network development
Channel performance tracking
Strategic account alignment

Example Engagement:

30-Day Channel Performance Review
Assessment of coverage, account strength, and revenue gaps with prioritized actions for growth.

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Product & Market Launch Execution

Lead structured launches and market expansion efforts focused on adoption and revenue traction.

Focus Areas:

Positioning and channel alignment
Target account identification
Dealer and distributor activation
Launch coordination across functions

Typical Engagement:

6-Week Market Activation Sprint

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Revenue Process & Performance Systems

Strengthen how revenue is managed, measured, and executed across teams and channels.

Capabilities:

CRM structure and pipeline discipline
Sales playbooks and execution standards
KPI dashboards and reporting frameworks
Accountability systems for revenue performance

SEO Keywords Fractional Sales Leadership · Manufacturer Consulting · Channel Strategy · Go-to-Market Consulting · Sales Process Optimization · Sustainable Product Market Entry · B2B Growth Strategy · Sales Strategy Development

U.S. Market Entry for Product-Driven Brands

Support international and growth-stage manufacturers entering or expanding in the U.S. market.

Focus Areas:

Channel partner alignment
Distributor and rep onboarding
Market positioning and readiness
Commercial launch structure