who we help
Supporting Manufacturers and Growth-Stage Businesses
We partner with small to mid-size manufacturers, consumer product brands, and emerging growth companies seeking traction and scalability. While our roots are in building materials, lifestyle, and sustainable products, our fractional and consulting frameworks apply seamlessly across sectors — from home improvement and specialty manufacturing to green tech and outdoor recreation.
what we do
Fractional Sales Leadership
Channel & Dealer Network Strategy
Channel & Dealer Network Strategy
Strategic, part-time executive sales management to guide teams, shape strategy, and deliver results across diverse markets.
Channel & Dealer Network Strategy
Channel & Dealer Network Strategy
Channel & Dealer Network Strategy
Design and activate your channel plan — from territory mapping to rep/dealer selection, onboarding and performance tracking.
Go-to-Market Sprints
Channel & Dealer Network Strategy
Go-to-Market Sprints
Focused 6-week to 3-month engagements to refine positioning, launch channels, and drive early adoption for new products and markets.
results & experience
Proven Growth Across Industries
Stats / Highlights:
- 25+ years of B2B sales leadership experience
- $50M+ in revenue driven for premium brands
- 100+ dealer & rep agreements negotiated
- 15+ successful product launches
- Double-digit YoY growth for client partners
Kero Products was founded to help companies overcome sales plateaus and accelerate market adoption. Through fractional and project-based consulting, we bring clarity, structure, and measurable results to your sales and go-to-market strategy — in any industry where channel growth drives success.
About ken yunker
Meet Your Strategic Sales Principal Partner
Ken Yunker is a Strategic Sales Executive and Founder of Reps East with over 25 years of experience driving growth for luxury building materials and lifestyle brands. Through Kero Products Inc., he provides fractional sales leadership, including VP of Sales and CSO leadership, channel strategy, and market-entry consulting to help manufacturers achieve immediate sales traction.
Kero Products Inc. is the consulting and fractional leadership arm of Reps East — helping manufacturers and growth-stage companies build scalable sales channels across the U.S. Northeast and Mid-Atlantic.
